Why is AMZN stock up today?

AMZN fell 3.1% over five trading days, closing at $240.35 on Oct. 30, 2026. A move like this can stem from the company or from a rally across its sector.

Below, we compare AMZN with its closest peers, check upcoming earnings and Fed dates, and review what Amazon Com Inc's insiders and SEC filings show.

The chart below tracks AMZN's daily closing price from May 6, 2026 to Oct. 30, 2026. Over that stretch it is down 12.6%, from $274.99 to $240.35, with a high of $284.02 on Aug. 3, 2026 and a low of $226.65 on July 29, 2026. Each red circle marks a week in which company insiders sold shares on the open market (9 weeks in this period; bigger circles mean more money). There are no green diamonds: no insider bought on the open market in this window.

AMZN vs peers this week

The table below shows how AMZN stacks up against its peers this week. Over 5 days, AVGO did best at +1.4% and GOOGL worst at -12.6%. AMZN ranks 6 of 7.

What could be behind the AMZN move

The company reported earnings 4 days ago, on Oct. 29, 2026.

The broader market shows an uptrend under stress, with the VIX volatility index at 19.42. The Federal Reserve's next rate decision is on Dec. 9, 2026, 37 days away. Market pricing puts the odds at 26% for a hold, 72% for a hike and 2% for a cut.

Also worth knowing about AMZN

Live AMZN data, updated every 30 minutes: AMZN insider trades, ownership and filings →

In Amazon Com Inc's own words

“Our AWS investment in functionality and infrastructure is working, with over 39% year-over-year revenue growth in Q3 ($184 billion revenue run rate) and projected revenue growth rates of over 40% both in 2027 and in 2028”

— Andy Jassy, President and CEO, Amazon · SEC filing

From the company's earnings release filed with the SEC on 2026-10-29 (Form 8-K).

What would change the picture for AMZN

These are the specific events and levels to watch. None of them is a prediction.

• The Feb. 3, 2027 earnings report is 93 days away. Amazon Com Inc beat estimates in 1 of the last 4 quarters, with an average surprise of -1.5%. A miss would break that pattern.
• Insider buying: none on the open market in 90 days. A purchase by an executive or director would be the first in at least three months. It would show up on SEC Form 4 within two business days.
• Analyst ratings: the average score moved from 4.22 to 4.2 over three months. The scale runs from 5 for strong buy to 1 for strong sell. A run of downgrades after earnings usually shows up here first.
• Price levels: a close above $284.02 would be a new 52-week high, 18.2% above the latest close of $240.35. A close below $198.79 would be a new 52-week low, 17.3% below it.
• Growth: revenue rose 15.4% year over year in the quarter ending Sep 2026, a steady trend. At a P/E of 19.4, a slowdown would matter more than at a lower multiple.
• New shares: dilution risk is high now. A new shelf registration (S-3) or prospectus supplement (424B) for an offering would raise it.

How AMZN compares with its peers

Over the past month, AMZN ranks 3 of 5 in this group at -3.2%. AAPL did best at +4.3%, and GOOGL was weakest at -17.3%.

AMZN's P/E of 19.4 is below the peers' median of 24.1. Investors pay less for each dollar of its profit.

AMZN history: what happened after similar moves

Since 2023, AMZN fell 10% or more in a month 7 times (separate episodes, not counting the current one). Three months later it was higher in 5 of 6 cases; the median change was +13.4%.

Past moves don't predict the next one; they show how volatile the stock has been.

Questions people also ask

What is AMZN's 52-week high and low?

Over the past year, AMZN closed as high as $284.02 and as low as $198.79. At $240.35 on Oct. 30, 2026, it is down 15.4% from the high and 20.9% above the low. More →

Do analysts think AMZN is a buy?

69 of the 74 analysts who cover Amazon Com Inc rate it a buy or strong buy, for a consensus of Buy. Ratings describe analysts' views, not a guarantee, and they change after earnings. More →

Who is the largest shareholder of AMZN?

Among investment managers that file Form 13F, BlackRock Inc. reported the largest AMZN position at $178.4 billion. 6123 institutions reported holding AMZN for Q2 2026. More →

Is Amazon Com Inc profitable?

Yes. Amazon Com Inc had $797.5 billion of revenue over the last 12 months, with a net margin of 16.9% and a P/E of 19.4. More →

Are AMZN insiders buying or selling?

Insiders sold $365 million of AMZN on the open market in 90 days and bought none. Sales are often routine, for reasons such as taxes, diversification or pre-planned plans. Purchases with their own money are the stronger signal.

Is Amazon Com Inc issuing new shares?

Dilution risk reads high (55/100), and the share count rose 1.1% in a year. That is based on 1 offering-related filing(s) in 12 months.

Dates to watch for AMZN

Insider trades can come any day: they must be filed on Form 4 within two business days.

Key terms on this page

P/E ratio

Price divided by the last 12 months of earnings per share. A P/E of 20 means investors pay $20 for each $1 of yearly profit. It is only defined when the company is profitable.

Form 4

The SEC form a company's officers, directors and 10% owners must file within two business days of buying or selling its stock.

Open-market trade

A purchase or sale on the exchange at the market price, paid with the insider's own money (code P or S on Form 4), as opposed to option exercises, grants or gifts.

Form 13F

A quarterly SEC report listing the U.S. stock holdings of every investment manager with more than $100 million. It is due 45 days after each quarter ends, so it shows positions with a delay.

Dilution

When a company issues new shares, each existing share owns a smaller piece of the company. Common sources: stock offerings, convertible debt and large stock-based pay.

Form 8-K

The SEC form for material events between quarterly reports: earnings releases, deals, executive changes, stock offerings and similar news.

52-week high / low

The highest and lowest daily closing price over the past year (about 252 trading days).

Where these numbers come from

Every number on this page is computed from the data when the page is refreshed (usually daily); nothing is typed in by hand. This is information, not investment advice.

• Price: daily closing prices run through Oct. 30, 2026. Changes use 5, 21 and 63 trading days. The 52-week range uses the last 252 closes.
• Insider trades: SEC Form 4 filings for the last 90 days count only open-market purchases (code P) and sales (code S). Option exercises, grants, gifts and filings with data errors are left out.
• Analyst ratings: counts of current ratings from 74 analysts, compared with three months ago.
• Earnings dates and estimates: a market-data calendar shows reported vs expected EPS for the last 4 quarters.
• Valuation and growth: revenue, earnings, margins and share counts come from the company's SEC filings (XBRL data, latest quarter Sep 2026). P/E and price/sales use the latest close.
• Fund ownership: SEC Form 13F filings for Q2 2026.
• Dilution: share-count changes and offering-related SEC filings (shelf registrations, prospectus supplements, convertible notes) are tracked over two years and scored 0-100.
• History: 21-trading-day moves over about three years of daily closes, counted once per episode.