Is NOW stock overvalued?

Determining whether a stock is overvalued is partly a matter of opinion. However, investors rely on standard financial metrics. Valuation depends on future expectations, and investors usually compare a specific set of standard figures.

Below, we show valuation and growth metrics for NOW. We compare these figures with similar companies and present current analyst ratings for the stock.

The chart below tracks the daily closing price of NOW from May 1, 2026 to Oct. 27, 2026. Shares gained 69.8% over that period, rising from $91.16 to $154.78. The stock reached a high of $158.96 on Oct. 23, 2026 and a low of $87.05 on May 13, 2026. Each red circle marks a week when company insiders sold shares on the open market. This happened in 7 weeks, with larger circles showing larger dollar amounts. There are no green diamonds, showing that no insider bought shares on the open market during this window.

NOW valuation and growth numbers

The table below details valuation and growth metrics for NOW. Gross margin sits at the top at +74.8%, while Price / sales is the lowest at +10.86%.

How analysts see it

A total of 55 Wall Street analysts cover NOW. Currently, 50 rate it a buy, 3 rate it a hold, and 2 rate it a sell, giving a consensus of Buy. Ratings are little changed over three months.

Also worth knowing about NOW

Live NOW data, updated every 30 minutes: NOW insider trades, ownership and filings →

What would change the picture for NOW

These are the specific events and price levels to watch. None of them serves as a prediction.

• The company releases its Oct. 28, 2026 earnings report 0 days away. ServiceNow, Inc. beat estimates in 2 of the last 4 quarters with an average surprise of +1.0%. A miss would break that pattern.
• Investors track open-market purchases by insiders at ServiceNow, Inc. There has been none in 90 days. Form 4 filings show any trade within two business days.
• The average analyst rating score moved from 4.15 to 4.16 over three months on a scale where 5 is strong buy and 1 is strong sell. A run of downgrades after earnings usually shows up here first.
• A close above $189.26 would set a new 52-week high, 22.3% above the latest close of $154.78. A close below $83.0 would mark a new 52-week low, 46.4% below it.
• Revenue rose 22.2% year over year in the quarter ending Jun 2026. The steady growth trend continues.
• Dilution risk is currently moderate. A new shelf registration (S-3) or a prospectus supplement (424B) for an offering would raise that risk.

How NOW compares with its peers

Over the past month, NOW ranks 1 of 5 in this group at +17.7%. The best performer was NOW at +17.7% and the weakest was ORCL at -1.2%.

A dash in the P/E column means the company lost money over the last 12 months, so it has no P/E.

NOW history: what happened after similar moves

Since 2023, NOW rose 17.7% or more in a month 7 times (separate episodes, not counting the current one). Three months later it was higher in 5 of 6 cases; the median change was +16.3%.

Past moves don't predict the next one; they show how volatile the stock has been.

Questions people also ask

What is NOW's 52-week high and low?

Over the past year, NOW closed as high as $189.26 and as low as $83.0. At $154.78 on Oct. 27, 2026, the stock sits 18.2% below its high and 86.5% above its low.

When does ServiceNow, Inc. report earnings next?

The next earnings report is expected on Oct. 28, 2026, 0 days from now. ServiceNow, Inc. beat the average estimate in 2 of its last 4 reports. More →

Is ServiceNow, Inc. issuing new shares?

Dilution risk reads moderate at 25/100, while the share count fell 0.6% in a year. That score is based on 1 offering-related filing(s) in 12 months.

Are NOW insiders buying or selling?

Insiders sold $1.9 million of NOW on the open market in 90 days and bought none. Sales are often routine for taxes, diversification, or pre-planned plans. Purchases with personal funds provide a stronger signal.

Does NOW pay a dividend?

ServiceNow, Inc. reported no dividend payments over the last 12 months in its SEC filings.

Who is the largest shareholder of NOW?

Among investment managers filing Form 13F, BlackRock Inc. reported the largest NOW position at $9.5 billion. A total of 2231 institutions reported holding NOW for Q2 2026.

Dates to watch for NOW

Insider trades can come any day: they must be filed on Form 4 within two business days.

Key terms on this page

P/E ratio

Price divided by the last 12 months of earnings per share. A P/E of 20 means investors pay $20 for each $1 of yearly profit. It is only defined when the company is profitable.

Price-to-sales

Market value divided by the last 12 months of revenue. Useful for companies with little or no profit, but it ignores margins.

Form 4

The SEC form a company's officers, directors and 10% owners must file within two business days of buying or selling its stock.

Open-market trade

A purchase or sale on the exchange at the market price, paid with the insider's own money (code P or S on Form 4), as opposed to option exercises, grants or gifts.

Form 13F

A quarterly SEC report listing the U.S. stock holdings of every investment manager with more than $100 million. It is due 45 days after each quarter ends, so it shows positions with a delay.

Dilution

When a company issues new shares, each existing share owns a smaller piece of the company. Common sources: stock offerings, convertible debt and large stock-based pay.

52-week high / low

The highest and lowest daily closing price over the past year (about 252 trading days).

Where these numbers come from

Every number on this page is computed from the data when the page is refreshed (usually daily); nothing is typed in by hand. This is information, not investment advice.

• Daily closing prices run through Oct. 27, 2026. Price changes use 5, 21 and 63 trading days, while the 52-week range uses the last 252 closes.
• Insider trades track SEC Form 4 filings for the last 90 days. The data counts only open-market purchases (code P) and sales (code S). Option exercises, grants, gifts and filings with data errors are left out.
• Analyst ratings show counts of current ratings from 55 analysts. These figures are compared with data from three months ago.
• Earnings dates and estimates come from a market-data calendar. The table compares reported versus expected EPS for the last 4 quarters.
• Valuation and growth figures cover revenue, earnings, margins and share counts from SEC filings using XBRL data for the latest quarter ending Jun 2026. P/E and price/sales ratios use the latest close.
• Fund ownership: SEC Form 13F filings for Q2 2026.
• Dilution scores range from 0-100. The score tracks share-count changes and offering-related SEC filings over two years, including shelf registrations, prospectus supplements, and convertible notes.
• History: 21-trading-day moves over about three years of daily closes, counted once per episode.