Is NOW stock a buy right now?

Is NOW worth buying right now? That depends on your goals and timeline. We do not make that call for anyone. Instead, we lay out the evidence investors usually weigh. Of 55 Wall Street analysts covering NOW, 50 rate it a buy, 3 a hold and 2 a sell — a consensus of Buy.

Below, we look at where the stock trades today. We also cover what Wall Street analysts think, how its valuation compares with similar companies and what insiders have done with their own shares.

The chart below tracks NOW's daily closing price from May 1, 2026 to Oct. 27, 2026. Over that stretch it is up 69.8%, from $91.16 to $154.78, with a high of $158.96 on Oct. 23, 2026 and a low of $87.05 on May 13, 2026. Each red circle marks a week in which company insiders sold shares on the open market (7 weeks in this period; bigger circles mean more money). There are no green diamonds: no insider bought on the open market in this window.

Where NOW trades today

The close on Oct. 27, 2026 was $154.78. That is 18.2% below the 52-week high of $189.26 and 86.5% above the 52-week low of $83.0. The one-month change is +17.7%. The three-month change is +33.7%.

What analysts say about NOW

Wall Street analysts covering NOW number 55. Of them, 50 rate it a buy, 3 a hold and 2 a sell — a consensus of Buy. Ratings are little changed over three months.

NOW valuation in one line

NOW trades at 10.86× sales. Revenue rose 22.2% year over year in the latest quarter, Jun 2026.

Also worth knowing about NOW

Live NOW data, updated every 30 minutes: NOW insider trades, ownership and filings →

What would change the picture for NOW

Watch these specific events and levels. None is a prediction.

• The Oct. 28, 2026 earnings report is 0 days away. ServiceNow, Inc. beat estimates in 2 of the last 4 quarters. The average surprise was +1.0%.
• No insider bought on the open market in 90 days. No open-market purchase by an executive or director has occurred in at least three months. Such purchases appear on SEC Form 4 within two business days.
• Analyst ratings: the average score moved from 4.15 to 4.16 over three months. The scale runs from 1 for strong sell to 5 for strong buy.
• Price levels: $189.26 marks the 52-week high, 22.3% above the latest close of $154.78. $83.0 marks the 52-week low, 46.4% below it.
• Growth: revenue rose 22.2% year over year in the quarter ending Jun 2026. The trend is steady.
• New shares: dilution risk is moderate now. Shelf registrations (S-3) and prospectus supplements (424B) for offerings raise dilution risk.

How NOW compares with its peers

Over the past month, NOW ranks 1 of 5 in this group at +17.7%. The best performer was NOW at +17.7%. The weakest was ORCL at -1.2%.

A dash in the P/E column means the company lost money over the last 12 months. It has no P/E.

NOW history: what happened after similar moves

Since 2023, NOW rose 17.7% or more in a month 7 times (separate episodes, not counting the current one). Three months later it was higher in 5 of 6 cases; the median change was +16.3%.

Past moves don't predict the next one; they show how volatile the stock has been.

Questions people also ask

What is NOW's 52-week high and low?

Over the past year, NOW closed as high as $189.26 and as low as $83.0. At $154.78 on Oct. 27, 2026, it sits 18.2% below the high and 86.5% above the low.

When does ServiceNow, Inc. report earnings next?

The next report is expected on Oct. 28, 2026, 0 days from now. ServiceNow, Inc. beat the average estimate in 2 of its last 4 reports.

Is ServiceNow, Inc. profitable?

Yes. ServiceNow, Inc. had $14.7 billion of revenue over the last 12 months. Its net margin was 11.3%.

Are NOW insiders buying or selling?

Insiders sold $1.9 million of NOW on the open market in 90 days and bought none. Sales are often routine, for taxes, diversification or pre-planned plans. Purchases with their own money are the stronger signal.

Is ServiceNow, Inc. issuing new shares?

Dilution risk reads moderate at 25/100. The share count fell 0.6% in a year. That is based on 1 offering-related filing(s) in 12 months.

Who is the largest shareholder of NOW?

Among investment managers that file Form 13F, BlackRock Inc. reported the largest NOW position at $9.5 billion. 2231 institutions reported holding NOW for Q2 2026.

Dates to watch for NOW

Insider trades can come any day: they must be filed on Form 4 within two business days.

Key terms on this page

P/E ratio

Price divided by the last 12 months of earnings per share. A P/E of 20 means investors pay $20 for each $1 of yearly profit. It is only defined when the company is profitable.

Price-to-sales

Market value divided by the last 12 months of revenue. Useful for companies with little or no profit, but it ignores margins.

Form 4

The SEC form a company's officers, directors and 10% owners must file within two business days of buying or selling its stock.

Open-market trade

A purchase or sale on the exchange at the market price, paid with the insider's own money (code P or S on Form 4), as opposed to option exercises, grants or gifts.

Form 13F

A quarterly SEC report listing the U.S. stock holdings of every investment manager with more than $100 million. It is due 45 days after each quarter ends, so it shows positions with a delay.

Dilution

When a company issues new shares, each existing share owns a smaller piece of the company. Common sources: stock offerings, convertible debt and large stock-based pay.

52-week high / low

The highest and lowest daily closing price over the past year (about 252 trading days).

Where these numbers come from

Every number on this page is computed from the data when the page is refreshed (usually daily); nothing is typed in by hand. This is information, not investment advice.

• Price: daily closing prices run through Oct. 27, 2026. Changes use 5, 21 and 63 trading days. The 52-week range uses the last 252 closes.
• Insider trades: SEC Form 4 filings cover the last 90 days. The count includes only open-market purchases (code P) and sales (code S). Option exercises, grants, gifts and filings with data errors are left out.
• Analyst ratings: counts of current ratings come from 55 analysts. The comparison is with three months ago.
• Earnings dates and estimates: a market-data calendar provides reported versus expected EPS for the last 4 quarters.
• Valuation and growth: revenue, earnings, margins and share counts come from SEC filings (XBRL data, latest quarter Jun 2026). P/E and price/sales use the latest close.
• Fund ownership: SEC Form 13F filings cover Q2 2026.
• Dilution: share-count changes and offering-related SEC filings are tracked over two years. The score runs from 0 to 100. Filings include shelf registrations, prospectus supplements and convertible notes.
• History: 21-trading-day moves are counted over about three years of daily closes. Each episode counts once.