Why is AAPL stock up today?

AAPL fell 4.4% over five trading days, closing at $331.9 on Nov. 3, 2026. A move like this can stem from company news or broader action across its sector.

Below, we compare AAPL with its closest peers and check upcoming earnings and Fed dates. We also look at what Apple Inc.'s insiders and SEC filings show.

The chart below tracks AAPL's daily closing price from May 8, 2026 to Nov. 3, 2026. Over that stretch it is up 13.4%, from $292.79 to $331.90, with a high of $348.91 on Oct. 29, 2026 and a low of $274.91 on June 25, 2026. Each red circle marks a week in which company insiders sold shares on the open market (15 weeks in this period; bigger circles mean more money). There are no green diamonds: no insider bought on the open market in this window.

What could be behind the AAPL move

The company reported earnings 2 days ago (Nov. 2, 2026).

Across the broader market, an uptrend faces stress while the VIX volatility index sits at 20.83. The Federal Reserve's next rate decision arrives on Dec. 9, 2026, which is 35 days away. Market pricing sets the odds at 20% for a hold, 79% for a hike, and 2% for a cut.

Also worth knowing about AAPL

Live AAPL data, updated every 30 minutes: AAPL insider trades, ownership and filings →

In Apple Inc.'s own words

“Today, Apple is proud to report a September quarter revenue record of $114.5 billion, up 12 percent from a year ago, with iPhone reaching a September quarter record and Services reaching an all-time high, capping off our best fiscal year ever”

— John Ternus, Apple’s CEO · SEC filing

From the company's earnings release filed with the SEC on 2026-11-02 (Form 8-K).

What would change the picture for AAPL

These specific events and key levels are worth watching. None of these details should be taken as a prediction.

• The next key date is the Jan. 27, 2027 earnings report, coming in 84 days. Apple Inc. beat estimates in 3 of the last 4 quarters with an average surprise of +1.4%. An earnings miss would break that pattern.
• Insiders made zero open-market purchases over the last 90 days. Any new buy by an executive or director would be the first in at least three months. It would appear on SEC Form 4 within two business days.
• The average analyst rating moved from 3.91 to 3.77 over three months on a scale where 5 means strong buy and 1 means strong sell. A series of downgrades after earnings typically shows up here first.
• A close above $348.91 would set a new 52-week high, standing 5.1% above the latest close of $331.9. Meanwhile, a close below $246.02 would create a new 52-week low, lying 25.9% below current levels.
• Growth: revenue rose 15.1% year over year in the quarter ending Sep 2026 (trend: steady). At a P/E of 37.0, a slowdown would matter more than at a lower multiple.
• Dilution risk currently remains low. However, a new shelf registration (S-3) or prospectus supplement (424B) for a stock offering would increase that risk.

How AAPL compares with its peers

Over the past month, AAPL ranks 2 of 5 in this peer group with a -0.3% move. AMZN performed best at -0.3%, while GOOGL trailed the group at -19.2%.

AAPL carries a P/E of 37.0, sitting above its peers' median of 20.8. Investors pay more for each dollar of profit, typically in anticipation of faster growth.

AAPL history: what happened after similar moves

Since 2023, AAPL fell 10% or more in a month 4 times (separate episodes, not counting the current one). Three months later it was higher in 2 of 4 cases; the median change was +4.0%.

Past moves don't predict the next one; they show how volatile the stock has been.

Questions people also ask

What is AAPL's 52-week high and low?

Over the past year, AAPL closed as high as $348.91 and as low as $246.02. Closing at $331.9 on Nov. 3, 2026, the stock sits 4.9% below its high and 34.9% above its low.

Do analysts think AAPL is a buy?

34 of the 53 analysts covering Apple Inc. rate it a buy or strong buy, yielding a Buy consensus. These ratings reflect analyst views rather than guarantees, and they often shift after earnings. More →

Who is the largest shareholder of AAPL?

Among investment managers filing Form 13F, BlackRock Inc. held the largest AAPL position at $336.5 billion. Overall, 6109 institutions reported holding AAPL for Q2 2026. More →

Is Apple Inc. profitable?

Yes. Apple Inc. generated $478.8 billion in revenue over the last 12 months, posting a 27.6% net margin and a P/E of 37.0. More →

Does AAPL pay a dividend?

Yes: $1.06 per share over the last 12 months, about 0.32% at today's price.

Are AAPL insiders buying or selling?

Insiders sold $96.3 million of AAPL on the open market over 90 days and made zero purchases. Sales often stem from routine tax or diversification plans, whereas open-market purchases send a stronger signal. More →

Dates to watch for AAPL

Insider trades can come any day: they must be filed on Form 4 within two business days.

Key terms on this page

P/E ratio

Price divided by the last 12 months of earnings per share. A P/E of 20 means investors pay $20 for each $1 of yearly profit. It is only defined when the company is profitable.

Form 4

The SEC form a company's officers, directors and 10% owners must file within two business days of buying or selling its stock.

Open-market trade

A purchase or sale on the exchange at the market price, paid with the insider's own money (code P or S on Form 4), as opposed to option exercises, grants or gifts.

Form 13F

A quarterly SEC report listing the U.S. stock holdings of every investment manager with more than $100 million. It is due 45 days after each quarter ends, so it shows positions with a delay.

Dilution

When a company issues new shares, each existing share owns a smaller piece of the company. Common sources: stock offerings, convertible debt and large stock-based pay.

Form 8-K

The SEC form for material events between quarterly reports: earnings releases, deals, executive changes, stock offerings and similar news.

52-week high / low

The highest and lowest daily closing price over the past year (about 252 trading days).

Where these numbers come from

Every number on this page is computed from the data when the page is refreshed (usually daily); nothing is typed in by hand. This is information, not investment advice.

• Price: daily closing prices through Nov. 3, 2026; changes use 5, 21 and 63 trading days; the 52-week range uses the last 252 closes.
• Insider trade data comes from SEC Form 4 filings over the last 90 days. The tallies count only open-market purchases (code P) and sales (code S), excluding option exercises, grants, gifts, and flawed filings.
• Analyst data includes current ratings from 53 analysts compared with figures from three months ago.
• Earnings dates and estimates reflect a market-data calendar. The figures compare reported versus expected EPS over the last 4 quarters.
• Valuation and growth metrics rely on SEC filings, covering revenue, earnings, margins, and share counts through the Sep 2026 quarter. P/E and price/sales ratios reflect the latest closing price.
• Fund ownership tracking relies on SEC Form 13F filings for Q2 2026.
• Dilution scores range from 0-100 based on share-count changes and offering-related SEC filings over two years. These filings include shelf registrations, prospectus supplements, and convertible notes.
• History: 21-trading-day moves over about three years of daily closes, counted once per episode.