Is KO stock a buy right now?

Is KO worth buying right now? That depends on your goals and timeline. We do not make that call for anyone. We can lay out the evidence investors usually weigh. Of 35 Wall Street analysts covering KO, 27 rate it a buy, 8 a hold and 0 a sell. That is a consensus of Buy.

Below, we look at where the stock trades today. We cover what Wall Street analysts think. We show how the valuation compares with similar companies. We also examine what the company's insiders have done with their own shares.

The chart below tracks KO's daily closing price from April 30, 2026 to Oct. 26, 2026. Over that stretch it is up 19.2%, from $77.78 to $92.70, with a high of $95.34 on Oct. 22, 2026 and a low of $75.87 on June 4, 2026. Each red circle marks a week in which company insiders sold shares on the open market (8 weeks in this period; bigger circles mean more money). There are no green diamonds: no insider bought on the open market in this window.

Where KO trades today

The close stood at $92.7 on Oct. 26, 2026. That is 2.8% from the 52-week high of $95.34. It also sits 40.0% above the 52-week low of $66.2. The one-month change is +5.6%. The three-month change is +5.6%.

What analysts say about KO

Of 35 Wall Street analysts covering KO, 27 rate it a buy, 8 a hold and 0 a sell. That is a consensus of Buy. Ratings changed little over three months.

KO valuation in one line

KO trades at a P/E of 29.2 and 8.32× sales. Revenue rose 1.9% year over year in the latest quarter, which ended Dec 2025.

Also worth knowing about KO

Live KO data, updated every 30 minutes: KO insider trades, ownership and filings →

In Coca Cola Co's own words

“Our results this quarter demonstrate our system’s sustained momentum, giving us confidence in our updated full year guidance”

— Henrique Braun, CEO of The Coca-Cola Company · SEC filing

From the company's earnings release filed with the SEC on 2026-10-27 (Form 8-K).

What would change the picture for KO

These are the specific events and levels to watch. None of them is a prediction.

• The Oct. 27, 2026 earnings report is 0 days away. Coca Cola Co beat estimates in 3 of the last 4 quarters. The average surprise was +1.0%. A miss would break that pattern.
• An open-market purchase by an insider at Coca Cola Co has not occurred in 90 days. Form 4 filings would show one within two business days of the trade.
• Analyst ratings: the average score moved from 4.06 to 4.0 over three months. The scale runs from 5 for strong buy to 1 for strong sell. A run of downgrades after earnings usually shows up here first.
• Price levels: a close above $95.34 would be a new 52-week high. That level is 2.8% above the latest close of $92.7. A close below $66.2 would be a new 52-week low. That level is 28.6% below it.
• Growth: revenue rose 1.9% year over year in the quarter ending Dec 2025. The trend is steady. At a P/E of 29.2, a slowdown would matter more than at a lower multiple.
• New shares: dilution risk is low now. A new shelf registration (S-3) or a prospectus supplement (424B) for an offering would raise it.

How KO compares with its peers

Over the past month KO ranks 2 of 3 in this group at +5.6%. The best was KDP at +10.3%. The weakest was PEP at +5.3%.

KO's P/E of 29.2 is in line with the peers' median of 28.9.

KO history: what happened after similar moves

Since 2023, KO rose 5.6% or more in a month 14 times (separate episodes, not counting the current one). Three months later it was higher in 9 of 13 cases; the median change was +2.8%.

Past moves don't predict the next one; they show how volatile the stock has been.

Questions people also ask

What is KO's 52-week high and low?

Over the past year KO closed as high as $95.34 and as low as $66.2. At $92.7 on Oct. 26, 2026, it sits down 2.8% from the high. It also stands 40.0% above the low.

When does Coca Cola Co report earnings next?

The next report is expected on Oct. 27, 2026, which is 0 days from now. Coca Cola Co beat the average estimate in 3 of its last 4 reports.

Who is the largest shareholder of KO?

Among investment managers that file Form 13F, Berkshire Hathaway Inc reported the largest KO position at $32.5 billion. A total of 3627 institutions reported holding KO for Q2 2026.

Are KO insiders buying or selling?

Insiders sold $87.9 million of KO on the open market in 90 days and bought none. Sales are often routine, for taxes, diversification or pre-planned plans. Purchases with their own money are the stronger signal.

Is Coca Cola Co profitable?

Yes. Coca Cola Co had $47.9 billion of revenue over the last 12 months. The net margin reached 27.3%. The P/E stands at 29.2.

Does KO pay a dividend?

Yes: $2.06 per share over the last 12 months. That equals about 2.22% at today's price.

Dates to watch for KO

Insider trades can come any day: they must be filed on Form 4 within two business days.

Key terms on this page

P/E ratio

Price divided by the last 12 months of earnings per share. A P/E of 20 means investors pay $20 for each $1 of yearly profit. It is only defined when the company is profitable.

Price-to-sales

Market value divided by the last 12 months of revenue. Useful for companies with little or no profit, but it ignores margins.

Form 4

The SEC form a company's officers, directors and 10% owners must file within two business days of buying or selling its stock.

Open-market trade

A purchase or sale on the exchange at the market price, paid with the insider's own money (code P or S on Form 4), as opposed to option exercises, grants or gifts.

Form 13F

A quarterly SEC report listing the U.S. stock holdings of every investment manager with more than $100 million. It is due 45 days after each quarter ends, so it shows positions with a delay.

Dilution

When a company issues new shares, each existing share owns a smaller piece of the company. Common sources: stock offerings, convertible debt and large stock-based pay.

Form 8-K

The SEC form for material events between quarterly reports: earnings releases, deals, executive changes, stock offerings and similar news.

Where these numbers come from

Every number on this page is computed from the data when the page is refreshed (usually daily); nothing is typed in by hand. This is information, not investment advice.

• Price: daily closing prices run through Oct. 26, 2026. Changes use 5, 21 and 63 trading days. The 52-week range uses the last 252 closes.
• Insider trades: SEC Form 4 filings for the last 90 days, counting only open-market purchases (code P) and sales (code S); option exercises, grants, gifts and filings with data errors are left out.
• Analyst ratings: counts of current ratings from 35 analysts, compared with three months ago.
• Earnings dates and estimates: a market-data calendar; reported vs expected EPS for the last 4 quarters.
• Valuation and growth data come from the company's SEC filings. The XBRL data covers the latest quarter, Dec 2025. P/E and price/sales use the latest close.
• Fund ownership: SEC Form 13F filings cover Q2 2026.
• Dilution: we track share-count changes and offering-related SEC filings over two years. The filings include shelf registrations, prospectus supplements and convertible notes. The score runs 0-100.
• History: we track 21-trading-day moves over about three years of daily closes. Each episode is counted once.